Jacquelyn Sage launched Kid + Kind in June 2014, the birth of her daughter sparking an inherent need to make her world as fun, beautiful, and as inspiring as possible.
Having worked in the fashion industry for nearly 12 years, the thought of 'going it alone' had always been in the back of Jacquelyn's mind. Working for some of the globe's largest, most recognized brands gave her a wealth of knowledge of our mass markets but Jacquelyn still believed in creating something unique and special - something that alters the way we perceive ourselves and our possibilities, and even our own world.
Kid + Kind believe that kid's clothing can be artful and simple; that it can speak to our children, remind them of their relevance, that it can make them smile. We also believe that what we dress our children in can actually add to the world and the experience we surround them with.
It was the sense that she might not be alone in wanting this that drove Jacquelyn to create Kid + Kind. In believing that there are others out there like her - of her 'kind' so-to-speak, and that bringing beauty, of all forms, to the lives of our children is a deeply-seated interest we all share - Kid + Kind was born.